At Agent3 Group, our mission is to bring tech-powered enterprises and scale-ups closer to their most transformative buyers across every point of the customer lifecycle. Central to this vision is our belief that the strategic use of the right tech can help deliver scalable, data-driven strategies that align marketing and sales teams, creating predictable pipeline, and driving meaningful engagements from every touchpoint.
With all of this in mind, we’re super excited to announce our new strategic partnership with 6sense - the leader in AI-powered revenue and sales intelligence to help convert pipeline into revenue!
Together, we’re enabling organizations to transform their ABM strategies into Account-Based Experiences (ABX) by uncovering hidden demand, predicting buying intent, and delivering personalized and adaptable customer journeys that accelerate revenue growth.
Solving the challenges of modern revenue teams
Modern marketing and sales teams face unprecedented pressure to deliver results. Scattered tech stacks, siloed pipelines, limited budgets, turbulent market conditions and the rapid emergence of AI make it increasingly difficult to execute strategies that deliver consistent impact. This is where Agent3 Group’s expertise and 6sense’s Revenue AI platform combine to help customers achieve transformative outcomes.
What is the benefit of this partnership to customers?
Through this partnership, we’re addressing some of the toughest challenges faced by modern revenue teams. By combining the predictive capabilities of 6sense with our integrated, and battle-tested RevTech approach to ABX, we’re enabling organizations to identify in-market accounts, prioritize efforts, and deliver hyper-personalized ABX across the entire customer lifecycle - engaging every member of the buying group when it matters, and on their terms. The result? More pipeline, better alignment within the revenue team, and higher-quality conversations that impact revenue faster.
The power of Revenue AI in ABX
6sense’s Revenue AI platform reflects a modern understanding of the B2B buyer’s journey. Buying teams move dynamically across channels, evaluating solutions on their own terms before they even engage with your brand. 6sense’s ability to uncover buyer intent signals and offer deep insights into how buying teams engage across these journeys enables businesses to act with precision and purpose when it counts.
As an agency partner, Agent3 Group takes these insights further, helping businesses execute multi-directional, adaptable, customer-driven journeys that are strategically designed to engage every stakeholder with relevance, differentiation, and impact.
“Partnering with Agent3 Group was a natural fit for us,” said Jo Wright, Global Head of Partnerships at 6sense. “Agent3's heritage in ABM, expertise in RevTech and ability to operationalize customer insights into orchestrated ABX strategies aligns perfectly with our mission to empower revenue teams. Together, we’re helping our customers identify and act on demand with precision, delivering strategies that are scalable, impactful, and effective.”
What this partnership means for ABX
This collaboration enhances Agent3 Group’s ability to deliver ABX, helping organizations transition from one-off campaigns to orchestrated, insight-driven, and differentiated experiences. Highlights include:
- Uncovering and prioritizing demand: Identify in-market accounts and buying groups that are ready to engage now.
- Engaging through AI-powered insights: Deliver hyper-personalized content and Interactive Digital eXperiences (iDX) at the right time, to the right members of the buying group, at any stage in their customer journey.
- Executing non-linear journeys with precision: Build multi-directional, customer-driven campaigns that meet buying teams where they are, with the insights to adapt at speed.
- Aligning the revenue team: Provide a clear framework for collaboration and pipeline optimization across marketing, sales, and customer success.
- Accelerating revenue outcomes: Build predictable pipeline and increase deal velocity with data-driven decision-making.
Our partnership with 6sense unlocks a new level of capability for businesses looking to take their ABX strategies to the next level. From programmatic advertising to predictive sales enablement, we’re enabling our clients to tie together all tactics into one cohesive revenue engine that adapts to the demands of today’s non-linear customer journeys and delivers value at every touchpoint.
Shaping the future
The Agent3 Group and 6sense partnership is about more than just technology. It’s about fundamentally transforming how organizations approach revenue growth. By integrating Agent3's approach to RevTech and 6sense Revenue AI, this partnership helps our customers elevate their GTM to drive growth, retention, and customer value.
“We believe that the best B2B engagement happens when marketing, sales and customer success teams work together as one unified revenue team,” concluded Wright. “With Agent3 Group, we’re providing the tools, insights, and strategies needed to make that collaboration seamless - and ultimately, delivering transformative outcomes for our customers.”
For more information on how the Agent3 Group and 6sense partnership can enhance your ABX strategy, contact revtech@agent3.com.