Solution
Single touch engagement (MQL)
Engage prospects and capture key insights across your target accounts
Our content syndication solution goes beyond basic, single touch channels. Our multi-channel solution includes the use of specialist B2B phone agents to engage your audience with high value content and capture key business insights, ensuring leads are of a higher quality.
As humans, we are much more likely to share information with another human that we would never dream of typing into a form. Our multi-channel solution enables you to have detailed information from multiple individuals per account, and better account prioritization.
Engage with your audience on a deeper level and equip your sales team with actionable data.
Key features
Multi-touch prospect engagements
Specialist calling agents
Higher quality lead generation
Person-to-person engagement
Solution
Lead qualification, BANT and BANT(+)
Generate high quality leads with detailed BANT qualification
Our BANT qualification service engages prospects through relevant content, confirming their company's market readiness, project timeframe, budget status and individual authority in purchasing decisions. This ensures leads are qualified with high confidence and are more likely to progress through your marketing funnel.
Our experienced agents capture critical data points and help you identify prospects' needs, enabling effective engagement and increasing the chances of successful conversions.
Looking for extra insight on your leads? Our BANT+ service goes above and beyond the typical BANT framework, gets you insight in relation to a specific product and, most importantly, ensures your prospects will be open to a call from you.
Key features
Vetted leads from our calling agents
Detailed call notes for every leads
Custom insight from our BANT+ qualification
Solution
Appointment setting
Secure high value appointments from your target lists
Our appointment setting service focuses on securing booked appointments with pre-qualified individuals from your Target Account List (TAL). Let our experienced agents do the hard work of finding and profiling the prospects who have a current need and willingness to engage with your sales team. Our appointment setting service gives your SDRs the highest possible opportunity to generate pipeline from qualified contacts.
This approach ensures high engagement, collecting detailed BANT information.
We operate a proven, efficient process to take your campaign from brief to delivery in as short a space of time as possible - in most cases we can start in a just a few days.
Key features
High quality booked appointments
Fast and frictionless deployment
Detailed BANT information
Experienced B2B calling agents
Program add ons
Demand generation enhancements
Speak to us about our enhancements that can easily be switched on to take your campaign to the next level.
- Campaign performance dashboards
The capability to visualize your campaign data, activity and leads in real time with intent and ad performance data. Integration of target data and all channels provides a single pane of glass for your program. Understanding and making decisions about your campaign has never been easier. - Intent-powered pipeline validation
By using Intent data to identify companies that Bombora indicates are actively researching challenges or needs that your products provide a solution for, we increase the chances that leads will engage with your nurture content. Our intent taxonomy experts can help you identify topics which best align with your products and service sales lifecycle, helping you to engage with accounts that we more likely to be at the right stage in your sales lifecycle. - Buying-group intent informed delivery
By receiving your data with scores for relevant Bombora intent topics assigned to each account, you can make more informed decisions about how you next engage individuals, what content to serve them, which nurture track to add them to or, for BANT and BANT+, what topics might be influencing their planning decisions. - Prospect pre-nurture (multi-touch)
Delivering follow-up emails, or a check-in call, with the offer of additional assets increases the number of potential touch points for prospects and enhances the potential level of brand recall. The additional engagement also provides an opportunity to qualify out casual interest, with leads that chose to unsubscribe during the pre-nurture removed from your delivery.