Account Based Marketing & ABX

Accelerate growth with ABX.

ABX (Account-Based eXperience) seamlessly integrates and aligns Marketing, Sales, and Customer Success across people, processes, and technology - extending the principles of ABM across the entire buyer’s journey. More than just targeting and executing campaigns, ABX monitors and guides buying groups from initial contact to accelerated deal closures, using a unified strategy and optimized tech stack to deliver cohesive, high-impact experiences at every touchpoint. By nurturing long-term relationships through continuous engagement, strategic precision, real-time insights, and data-driven decisions, ABX optimizes revenue growth and enhances operational efficiency.

Convert higher value opportunities – faster.

Like most marketers, you may be partial to either 1:1 or 1:many ABM models. Both have their advantages. Both have their limitations, too. Now there’s a best-of-all-worlds solution, ABM at Scale. It aligns your focus, resources, and investment levels with increased buying signals. It starts with multi-channel campaigns to a targeted account list. Then, by tracking interest signifiers, a leaderboard shows which accounts represent the greatest opportunity. It also arms us with the insights to nurture and close sales, with highly tailored message and outreach strategies. Waste is virtually eliminated. You can implement truly custom 1:1 pursuits. But with the repeatability to run across multiple accounts in parallel.

Transform your engagement and relationships with your
key accounts.

Agent3 can support end-to-end 1:1 ABM programs, to help you shift to a more strategic partnership with key accounts and accelerate opportunities through a more personalized approach to marketing, open up greenfield opportunities or cross-sell into a new business unit.

Engage with more accounts, in a more personalized way.

When you’re selling to a small group of accounts within the same industry segment, or with the same use case, you need a personalized approach that makes the most of your investment.