Improved Marketing & Sales alignment
Enhanced collaboration to ensure cohesive messaging and seamless data-driven personalized engagements across all customer touchpoints
Drive more conversations
Increased engagement with key accounts, driving more strategic, high-value meetings with the buying group for all teams
More pipeline created
Expand opportunities by identifying and nurturing high-potential accounts for a stronger sales pipeline
Accelerate existing pipeline
Fast-track high-value deals through targeted engagement and efficient, personalized sales strategies
Boost customer retention
Empower customers with value-driven touchpoints, personalized advocacy, and insights to support ongoing success and growth
Attract: Identify the right accounts and drive awareness with precision
Leveraging advanced segmentation, targeting, and account monitoring, we help you define your Ideal Customer Profile (ICP) and build an accurate Target Account List (TAL). We identify your In-market ICP (IICP) - those most likely to convert - enabling you to focus your budget and efforts where it counts. Through data enrichment, predictive insights, and programatic advertising, we ensure you’re connecting with the right decision-makers at the optimal moment. This technology-driven approach harnesses the power of platforms like 6sense, and Demandbase to amplify effectiveness, providing a solid foundation for your ABX strategy, enabling you to target key members of the buying team with impactful experiences at the right time.
This streamlined, data-backed method ensures you’re investing only in high-quality, in-market accounts already interested in your business - driving deeper engagement whilst building a high-quality, well-aligned pipeline. It strengthens alignment between Marketing, Sales, and Customer Success - fostering collaboration as a unified revenue team and setting the stage for accelerated revenue growth.
Engage: Nurture key accounts through multi-channel, personalized experiences
Move beyond traditional email outreach with hyper-personalized, tech-driven interactions across multiple channels. Leveraging dynamic email nurtures, AI-powered chatbots, engagement hubs, and Interactive Digital eXperiences (iDX), we deliver impactful, differentiated customer experiences to enhance engagement with all members of the buying team, at every stage of the buyer’s journey. This cohesive approach amplifies engagement, positions you ahead of competitors in the battle for mindshare, and accelerates opportunity creation for Sales, strengthening your reputation as a trusted partner who understands and adapts to each customer’s unique needs.
Close: Maximize conversion potential and streamline the path to purchase
Accelerate engagement and drive growth by connecting with each decision-maker in the buying team at their unique stage of the buyer’s journey, on their terms. Leveraging tailored content, automated outreach, and insights-driven engagement, your team can close high-value opportunities more efficiently with the SalesTech they’re already comfortable using. Our strategic enablement hubs provide real-time insights at every stage, equipping your team to engage each stakeholder with precision and confidence. This adaptable approach builds a robust, scalable pipeline, optimizes conversion rates, fuels sustainable revenue growth, and ensures your team remains agile and responsive to evolving buyer needs.
Grow: Drive account value to foster long-term loyalty
Fuel sustainable growth by expanding and enriching relationships with existing accounts through strategic, tech-driven onboarding, advocacy, and retention programs. Personalized advocacy hubs and tailored cross-sell and upsell recommendations empower you to deliver exceptional customer experiences that equip stakeholders to broaden your reach within the organization. Customer feedback and engagement tools provide valuable insights to boost satisfaction and identify new growth opportunities. By fostering loyalty and advocacy. This often-forgotten phase of ABX drives retention and maximizes lifetime account value, building a scalable, enduring revenue stream for your business.
Optimize: Data-driven insights to continuously measure, improve, and prove impact
Our ABX approach is grounded in a philosophy of continuous optimization - using robust, data-driven insights to guide every program. From day one, we benchmark your readiness and track measurable progress, leveraging performance dashboards, attribution modelling, forecasting, and progression tracking to provide a comprehensive view of your journey and the accounts in your ABX program. Through regular health checks and QBRs, we ensure your strategy remains on track, reporting on program success and account performance to open more opportunities with the right accounts, and to help accelerate revenue growth.
