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Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

Clive Armitage

January 17, 2022

6 key lessons from the ABM front line

Blog • Greg Salmon

6 key lessons from the ABM front line

There are lots of things about my job that I really enjoy, but one of the things I really look forward to is getting an opportunity to talk ABM...

Shift happens: the emergence of the new sales person

Blog • Paul Mackender

Shift happens: the emergence of the new sales person

Lindsey Armstrong, a highly successful business and sales leader, discusses why the role of the salesperson has so dramatically altered since the...

Ex-Forrester analyst boosts Agent3 global consultancy team

Blog • Clive Armitage

Ex-Forrester analyst boosts Agent3 global consultancy team

Over the last few years, Agent3 has grown significantly, on a global basis, off the back of a single mission: to help our customers sell more to...

Three main takeaways from our ‘Measuring the New Marketing’ webinar

Blog • Greg Salmon

Three main takeaways from our ‘Measuring the New Marketing’ webinar

For many businesses, the critical question of how you effectively assess and communicate the value of account-centric Marketing remains central to...

How to target the right audience: part 2: getting to the right individual

Blog • Jamie Hallitt

How to target the right audience: part 2: getting to the right individual

Routinely the busiest shopping day of the year in the United States of America, Black Friday is set to hit the UK high streets on...

To B or not to B Corp: the shift towards profit and purpose

Blog • Paul Mackender

To B or not to B Corp: the shift towards profit and purpose

Richard Eyre, veteran CEO and business leader, discusses the increased need for diversity in the boardroom, the growing trend by businesses towards...

Beyond email: Multi-channel nurture campaigns

Blog • Phil Marshall

Beyond email: Multi-channel nurture campaigns

In the first of our nurture series, we looked at the buying cycle and how you ensure you’re sharing the right content at the right time so people...

“Customers are so hard to acquire, yet so easy to lose.”

Blog • Paul Mackender

“Customers are so hard to acquire, yet so easy to lose.”

Eric Berridge, EVP and commercial officer at Salesforce, explains why cultural – and not technology – change is the biggest challenge...

High level, intimate events on demand? Introducing Folloze Live Events

Blog • Steve O'Neil

High level, intimate events on demand? Introducing Folloze Live Events

Just over a year ago, Agent3 announced a strategic, global partnership with Folloze, a personalized marketing platform that uses AI to deliver...

O2: the power of a structured, yet agile, executive engagement program

Blog • Paul Mackender

O2: the power of a structured, yet agile, executive engagement program

As we continue to receive positive feedback from readers across the globe about our, ‘Agents of Change’ content series – a platform for...