Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

Series

How to build an award winning ABM team

How to build an award winning ABM team

Paul Mackender

April 05, 2019

March Madness and ABM: How Data Can Make Your Account Selection a Slam Dunk

Blog • Olivia Stangvik

March Madness and ABM: How Data Can Make Your Account Selection a Slam Dunk

Staying on top of your target accounts will help you avoid wasting time and money on prospects that are no longer likely opportunities and...

Invest in people to make your MarTech investment a success

Blog • Phil Marshall

Invest in people to make your MarTech investment a success

It’s short-sighted to think that investing a large chunk of cash in a platform, without planning for what happens after it’s rolled out, will...

Bridging the gap: Our mission to inspire local school children to think about a career in marketing

Blog • Clive Armitage

Bridging the gap: Our mission to inspire local school children to think about a career in marketing

Our simple objective? To help inspire some of London's schoolkids to think about building a career in a sector which they may not have considered...

It’s time for honesty about true ABM; why it’s not just better demand gen!

Blog • Peter Lundie

It’s time for honesty about true ABM; why it’s not just better demand gen!

The appetite for ABM shows no sign of diminishing, which is highly exciting to anybody selling into the market! But for those that are trying...

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

Blog • Victor Adefuye

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

To construct your ideal customer profile you need to analyze your existing accounts. Look at your best accounts and understand their similarities;...

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Blog • Clive Armitage

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Here’s a big admission for you; I’m not sure how to describe the company I am CEO of. Whoah, I hear you say, how can you not know what...

What makes a great ABMer?

Blog • Liam Jacklin

What makes a great ABMer?

Insight not instinct. Great ABM happens when the data, insight and analytics flowing into an organisation about its interaction with target accounts...

Bronze is the new gold

Blog • Paul Mackender

Bronze is the new gold

It’s not in our nature to brag but we were shortlisted for two awards at the ‘International B2B Marketing Awards’ – Best use of...

Reflections on the B2B Marketing Conference

Blog • Clive Armitage

Reflections on the B2B Marketing Conference

That there remains a difference of opinion in how to drive success is clear but what is heartening is that, as ABM practices mature, clear points of...

LinkedIn Advertising: It’s time to get personal

Blog • Marianne Marfleet

LinkedIn Advertising: It’s time to get personal

By adopting the core ABM principle of 'one to one' marketing you can make highly personalised content that speaks to the individuals, and the pain...