Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Measurement is hard!

Measurement is hard!

Dan Sands

July 02, 2020

Is your ABM program giving you the business outcomes you expect?

Blog • Dan Sands

Is your ABM program giving you the business outcomes you expect?

ABM marketing can have a fundamental impact on organizational policy and business goals in a way that no other marketing methodology can quite...

ABM measurement is a challenge to get right. Find out what we’re doing about it.

Blog • Dan Sands

ABM measurement is a challenge to get right. Find out what we’re doing about it.

As a longtime leader in ABM strategy, development, management, and measurement, we’re shining a light on best practice approaches for ABM...

Cracking the measurement challenge – the Holy Grail for ABM-ers

Blog • Dan Sands

Cracking the measurement challenge – the Holy Grail for ABM-ers

Measurement. The necessary evil that ensures marketing is driving the right results and, crucially, ensures marketing gets the budget it wants to...

IP Targeting in lockdown

Blog • Chris Gibbens

IP Targeting in lockdown

Pre-lockdown, working from home was mainly reserved for days when the boiler broke or you needed to let the engineer in to do a reading of your...

Blog • Clive Armitage

Why Brand Purpose needs to be top of mind for ‘The Future CMO’

For any senior marketer looking to understand future trends, the recently published Future CMO supplement from The Times is compelling...

Investing in the future – The Future CMO

Blog • Clive Armitage

Investing in the future – The Future CMO

‘There’s always been a question in our industry about the relevance of marketing in the C-suite so it’s time to think less like a marketer and...

What does the ‘new normal’ for B2B Marketing look like? And is it here to stay?

Blog • Clive Armitage

What does the ‘new normal’ for B2B Marketing look like? And is it here to stay?

Being forced to work from home and to engage with colleagues, customers or prospects from our front rooms, bedrooms or studies, has led to a much...

ABM in the time of Covid-19

Blog • Bev Burgess

ABM in the time of Covid-19

It’s been 7 weeks since we went into lockdown and we’ve been working closely with our clients to pivot and adjust their ABM strategies to best...

Going Beyond Email

Blog • Terry Stapleton

Going Beyond Email

Marketing automation platforms and tools can do what you need them to do,... but if you are just using them to do email, then you really are using a...

Slowing down to speed up

Blog • Chris Boorman

Slowing down to speed up

I’ve been lucky enough to conduct a number of conference keynote presentations during my career but achieved a first yesterday when I conducted...