Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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How do you truly embrace the notion of customer centricity?

How do you truly embrace the notion of customer centricity?

March 02, 2022

Agent3 GroupAgents of Change

5 reasons why you should work with external consultants on your RevTech / Martech strategy

Blog • Liam Jacklin

5 reasons why you should work with external consultants on your RevTech / Martech strategy

“Work with external consultants!” says external consultant. Hmmm, not exactly an impartial point of view! Of course we’re going to...

Sales people need to change the way they engage or become irrelevant

Blog • Peter Lundie

Sales people need to change the way they engage or become irrelevant

The fact that the sales dynamic is changing is not news. The last decade has seen a gradual shift in the balance of power from salesperson to...

Using marketing automation to better align marketing and sales

Blog • Phil Marshall

Using marketing automation to better align marketing and sales

So far, in this three-part series on creating a nurture that fills your pipeline, we’ve covered best types and timing of content, how to set up...

Five ways to use technology to scale your ABM program

Blog • Liam Jacklin

Five ways to use technology to scale your ABM program

If you’re like most marketers, you’re likely always on the lookout for new and innovative ways to scale your ABM efforts. You know that if you...

Exploring the ABM Explosion – what’s next?

Blog • Paul Mackender

Exploring the ABM Explosion – what’s next?

As we continue to interview business leaders about driving sustainable success in a world driven by change, we were lucky enough to sit down with...

Account-centric Demand Generation report: the third way between Demand Gen and ABM

Blog • Dan Sands

Account-centric Demand Generation report: the third way between Demand Gen and ABM

We talked to 20 senior B2B practitioners – of demand generation and ABM – and discussed how to best solve the common marketing problems they...

’With great trust…’: the changing agenda of the CEO

Video

’With great trust…’: the changing agenda of the CEO

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.Join Agent3’s CEO,...

Agent3 GroupAgents of Change

Top 3 Predictions for Marketing Automation in 2022

Blog • Phil Marshall

Top 3 Predictions for Marketing Automation in 2022

Getting a handle on your Marketing Automation software can be a challenge. But here at Agent3, we’ve predicted the top 3 things to look out for to...

Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

Blog • Clive Armitage

Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

As we continue to meet business leaders from across the globe to hear their views on how to drive sustainable success in a post-pandemic world, we...

6 key lessons from the ABM front line

Blog • Greg Salmon

6 key lessons from the ABM front line

There are lots of things about my job that I really enjoy, but one of the things I really look forward to is getting an opportunity to talk ABM...