Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Redefining growth in a world of profit and purpose
Redefining growth in a world of profit and purpose

July 28, 2021

Agent3 GroupAgents of Change
What Can We Learn in B2B From B2C

Blog

What Can We Learn in B2B From B2C
Traditionally there has been a clear distinction between B2B (business to business) and B2C (Business to consumer) audiences, whether working in...
oneninefive
An introduction to Responsive ABM

Blog • Marianne Marfleet

An introduction to Responsive ABM
At Agent3, we are committed to ‘true’ ABM, ie, accelerating growth with an organization’s most important customers and prospects, helping our...
Agent3
6 reasons why your MQLs aren’t converting into sales opportunities

Blog • Jamie Hallitt

6 reasons why your MQLs aren’t converting into sales opportunities
Although the exact definition of what constitutes a ‘qualified lead’ for marketing folks differs somewhat between organizations, by and large...
Agent3
Not all leads are created equal – engaging a lead with the right approach at the right time

Blog • Dan Sands

Not all leads are created equal – engaging a lead with the right approach at the right time
How do you define a lead? Is it an email address of someone who has downloaded an asset from a publisher?  Or is it someone that has requested...
Agent3
The Top 3 Things to Watch Out for in Automation With Lead Generation

Blog

The Top 3 Things to Watch Out for in Automation With Lead Generation
Lead generation is a data-heavy industry, where opt-ins, content and demand meet as one to form a very detailed and delicate data universe. As a...
oneninefive
Announcing our strategic partnership with Terminus

Blog • Dan Sands

Announcing our strategic partnership with Terminus
Agent3 was built on the premise that modern marketing had to be based on the combination of data, technology and content, to deliver true commercial...
Agent3
Reflections on B2B Ignite USA

Blog • Clive Armitage

Reflections on B2B Ignite USA
I’ve noticed, in recent months, that many of my blogposts, internal company communications and social shares have included the term ‘a good day...
Agent3
Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

Blog • Liam Jacklin

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package
A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of...
Agent3
You bought all that marketing automation functionality – why aren’t you using it?

Blog • Phil Marshall

You bought all that marketing automation functionality – why aren’t you using it?
The global marketing automation market size was valued at $4.06 billion in 2019 and is expected to reach a whopping $8.42 billion by 2027[1]. ...
Agent3
4 ways the role of the CMO has changed as a result of the pandemic

Blog • Greg Salmon

4 ways the role of the CMO has changed as a result of the pandemic
If Covid-19 has one legacy for anyone in business, as runs the well-worn narrative, it will be that it accelerated the shift to a digital-first...
Agent3
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