Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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The CMO’s journey: what’s changed in the marketing landscape?
The CMO’s journey: what’s changed in the marketing landscape?

March 21, 2022

Agent3 GroupAgents of Change
ABM Measurement: Three steps for building a blueprint shared at the B2BMX event

Blog • Fiona Armstrong

ABM Measurement: Three steps for building a blueprint shared at the B2BMX event
The Agent3 team is back from B2BMX in Scottsdale, Arizona, and what an incredible event we’ve had! We had a lot of great, engaging...
Agent3
The problem with guys

Blog • Liam Jacklin

The problem with guys
A couple of years back a colleague of mine was introducing the team on a call with a new client. My colleague referred to the collective as “the...
Agent3
How do you truly embrace the notion of customer centricity?

Video

How do you truly embrace the notion of customer centricity?
Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.“People will continue...
Agent3 GroupAgents of Change
5 reasons why you should work with external consultants on your RevTech / Martech strategy

Blog • Liam Jacklin

5 reasons why you should work with external consultants on your RevTech / Martech strategy
“Work with external consultants!” says external consultant.  Hmmm, not exactly an impartial point of view!  Of course we’re going to...
Agent3
Sales people need to change the way they engage or become irrelevant

Blog • Peter Lundie

Sales people need to change the way they engage or become irrelevant
The fact that the sales dynamic is changing is not news.  The last decade has seen a gradual shift in the balance of power from salesperson to...
Agent3
Using marketing automation to better align marketing and sales

Blog • Phil Marshall

Using marketing automation to better align marketing and sales
So far, in this three-part series on creating a nurture that fills your pipeline, we’ve covered best types and timing of content, how to set up...
Agent3
Five ways to use technology to scale your ABM program

Blog • Liam Jacklin

Five ways to use technology to scale your ABM program
If you’re like most marketers, you’re likely always on the lookout for new and innovative ways to scale your ABM efforts. You know that if you...
Agent3
Exploring the ABM Explosion – what’s next?

Blog • Paul Mackender

Exploring the ABM Explosion – what’s next?
As we continue to interview business leaders about driving sustainable success in a world driven by change, we were lucky enough to sit down with...
Agent3
’With great trust…’: the changing agenda of the CEO

Video

’With great trust…’: the changing agenda of the CEO
Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.Join Agent3’s CEO,...
Agent3 GroupAgents of Change
Top 3 Predictions for Marketing Automation in 2022

Blog • Phil Marshall

Top 3 Predictions for Marketing Automation in 2022
Getting a handle on your Marketing Automation software can be a challenge. But here at Agent3, we’ve predicted the top 3 things to look out for to...
Agent3
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