Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Bronze is the new gold

Bronze is the new gold

Paul Mackender

November 23, 2018

Reflections on the B2B Marketing Conference

Blog • Clive Armitage

Reflections on the B2B Marketing Conference

That there remains a difference of opinion in how to drive success is clear but what is heartening is that, as ABM practices mature, clear points of...

LinkedIn Advertising: It’s time to get personal

Blog • Marianne Marfleet

LinkedIn Advertising: It’s time to get personal

By adopting the core ABM principle of 'one to one' marketing you can make highly personalised content that speaks to the individuals, and the pain...

The B2B Marketing Conference 2018 (Including video with Joel Harrison)

Blog • Clive Armitage

The B2B Marketing Conference 2018 (Including video with Joel Harrison)

Watch the video to hear what B2B Marketing's Editor-in-Chief Joel Harrison has to say about the B2B Marketing Conference 2018 as well as his views...

Drive your multi-channel approach with Marketing Automation

Blog • Terry Stapleton

Drive your multi-channel approach with Marketing Automation

While we always state MA platforms are more than just an email marketing tool (and they are) it's fair to say they are the bread and butter of...

The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

Blog • Paul Mackender

The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

In a world where the shift to data driven marketing techniques and new forms of engagement is only accelerating, choosing the right strategy and...

Help! I’ve just got a Marketing Automation platform… what should I do next?

Blog • Cassie Holmes

Help! I’ve just got a Marketing Automation platform… what should I do next?

The best way to build up confidence in your MA platform is to get your hands dirty and use it as often as possible - you can't beat hands on...

Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

Blog • Clive Armitage

Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

I sensed that the emergence of true ABM... is regarded as a real opportunity for marketing to better demonstrate its value in terms of ROI than it...

Top 5 marketing automation mistakes you need to stop making now

Blog • Phil Marshall

Top 5 marketing automation mistakes you need to stop making now

For many organisations - our customers included- MA is one of the cornerstones of the marketing strategy, acting as a central engine or hub from...

10 take-aways from ITSMA’s ABM Forum

Blog • Paul Mackender

10 take-aways from ITSMA’s ABM Forum

Scaling ABM was the recurring theme that we heard time and time again; based on the successes of small scale ABM pilots, the desire to have a...

It’s time for ABM to be true to its name

Blog • Paul Mackender

It’s time for ABM to be true to its name

Has Account Based Marketing (ABM) become a bit like watching toddlers play football; everyone chasing the one ball, making the right moves, but with...