The numbers tell us that engagement with marketing content is down and we know that buying groups are becoming increasingly complex with increasing members and a broader range of job titles. To be heard above the noise, marketers must bring relevance to all buying group members in a way that grabs their attention in the first three seconds, or the opportunity will be gone. In this video, Jonathon Bates, co-founder, Persuasion XP, discusses how to succeed by marketing to personalities, as opposed to job titles.