How can insights support 1:few and ABM at Scale programs?
Featuring
Peter Lundie, Managing Partner, Agent3 Group
Roger Marshall, Partner, APAC, Agent3
In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group to discuss how insights inform 1:few programs by identifying red threads in specific vertical sectors so that groups of accounts feel as if they’re being spoken to on an individual basis and programs can move from personalized to hyper personalized at speed.
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