How do marketing teams truly demonstrate - and drive - value within an organization?
Featuring
Paul Mackender, Chief Revenue Officer, Agent3 Group
Nalina Athyantha, SVP, Global Enterprise & Field Marketing, ServiceNow
In this episode of Agents of Change, we were lucky enough to be joined by a true change agent in B2B marketing, Nalina Athyantha, SVP, Global Enterprise & Field Marketing, ServiceNow. Nalina has held a number of marketing roles across brand, product and corporate marketing, but has also worked within the sales organization, so is well versed on the need for marketing teams to demonstrate - and drive - value.
Nalina shares some practical tips on how marketers might demonstrate impact by focusing on customer centricity, sales and marketing interlock and ensuring that all activity links back to long term goals.
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