Personalization: not just a means to an end
David Brutman, co-founder and CPO, Folloze
Steve O’Neil, SVP, Technology, Global, Agent3
In this episode of Unboxed, Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze. David describes how personalization can demonstrate a brand's suitability to solving an account's biggest challenges in a differentiated, engaging and memorable way.