What is the benefit of segmenting your target audience by personality?

What is the benefit of adopting a personality-focused approach to content marketing? In this video, Jonathon Bates, co-founder, Persuasion XP, discusses the value of using personality-tailored marketing at scale with Liam Jacklin, COO, oneninefive to improve conversions and better understand buyer behavior through the sales funnel.  This strategy ultimately adds another layer of insight, ensuring marketing efforts target the real buyers!