6sense + Agent3: Powering Modern ABX

Optimize insights for clear market understanding

It’s essential to optimize your 6sense instance to provide a crystal-clear view of your target market, accounts, and buying groups. We start by building a solid foundation, integrating your CRM, Marketing Automation Platform (MAP), and other core sales and experience technologies. This optimal setup ensures smooth data flow across your tech stack, positioning 6sense at the heart of your strategy and surfacing the most valuable insights.

Our approach often begins with a comprehensive 6sense Health Check (book one now). This assessment benchmarks your current usage, identifies gaps, provides a maturity score, and offers actionable recommendations for improvement. While not essential, it’s highly recommended - businesses who begin with this step typically achieve faster and more impactful results with 6sense.

Once these foundations are established, Agent3 helps you unlock valuable insights by configuring 6sense to focus on your In-Market Ideal Customer Profile (I-ICP), prioritizing accounts most likely to convert. Using robust account-matching and buying-stage predictions, 6sense equips your revenue team with actionable insights to engage high-value accounts efficiently across the buyer’s journey.

Finally, we bring your data to life with tailored 6sense reporting - offering a clear view of account and buying group activity, pipeline quality, and velocity. Empowered by these insights, your revenue team can make data-driven decisions that accelerate business outcomes.

Focus efforts on high-value opportunities

With the right infrastructure in place, the next step is empowering your organization to leverage 6sense to work smarter by targeting and prioritizing accounts effectively. Our goal is to help you maximize your investment in 6sense, using the platform to strategically focus on the right accounts and buying signals. Through tailored playbooks, hubs, coaching, and guidance - we enable your team to prioritize actions that deliver the greatest impact, set the scene for scalable engagement, and accelerate revenue.

We work with you to optimize intent signals, refine the identification of relevant buying group behaviors, and fine-tune scoring models. These enhancements ensure your team’s efforts are laser-focused on high-value activities that have the greatest potential for revenue impact. This is further supported by pipeline gap analysis, which identifies shortfalls and recommends strategies to address by targeting in-market accounts with a high propensity to buy.

To build on this, our expertise in campaign targeting empowers your marketing and sales teams to design focused, data-driven strategies that drive engagement and lay the foundations for sustainable success.

Activate insights for scalable, lasting success

This stage transforms insights and prioritization into meaningful action that drives measurable results and long-term growth. Building on the strategies developed in earlier phases, we activate your 6sense insights with highly personalized Account-Based Marketing (ABM) and Account-Based eXperience (ABX) campaigns. These campaigns are designed to simultaneously engage multiple members of the buying group in high-value accounts, building relationships that deliver tangible outcomes.

To ensure your team is fully equipped to succeed, we provide focused sales enablement training, helping them leverage 6sense to enhance outreach and account engagement. Alongside this, we orchestrate automated, multi-channel engagement strategies aligned across marketing and sales touchpoints. This approach ensures a seamless, full-funnel experience that uses 6sense’s buying signals to align messaging with your accounts’ specific needs and behaviors.

Our approach drives continuous improvement, and we monitor and optimize campaigns over time, refining strategies to maximize impact and maintain peak performance. Finally, we implement scalable frameworks based on best practices - empowering your organization to replicate success across new regions, teams, and verticals. This ensures your efforts evolve alongside your business, delivering sustained growth and measurable success.