Elevators
Dynamic B2B storytelling experiences that take the user on a compelling, brand differentiating journey
Quizzes
Rapid insight gathering experiences to accelerate engagement and deliver a prospect-tailored outcome faster
Configurators
Empower prospects to view and interact with your data and perspective on their terms, enhancing their journey with your brand
Elevators: transform B2B storytelling
Elevators are immersive B2B Interactive Digital eXperiences (iDX) crafted to lead users to desired outcomes through interactive storytelling elements. They incorporate dynamic features such as sliding sections, parallax effects, 3D models, interactive maps, drag-and-drop tools, live charts, AR, gamified widgets, and AI-driven talking heads. Customizable by industry, persona, account, and contact, Elevators are particularly effective when used in ABM and Exec Engagement programs to elevate the customer experience across the buyer’s journey, engaging the buying group at every stage. They set your brand apart, accelerate revenue, and deliver a powerful, memorable experience that drives results.
You might know Elevators as eBooks, eBrochures, eReports, iStorybooks, iJourneys, Investor Insights, Industry Challengers, iEnablement, Dynamic Infographics, Whitepapers, iProposals, or iVisions.
Quiz: accelerate deeper account engagement
A Quiz is a fast, Interactive Digital eXperience (iDX) that quickly gathers engagement insights and directs users to valuable resources, like best practice checklists, curated content hubs, or invitations to value-engineering sessions, in exchange for their input. This quick-fire format can be used to capture essential data and insights into the entire buying group - such as responses, clicks, content views, and form fills - enabling Marketing and Sales to deliver highly personalized, impactful follow-ups across the buyer’s journey. Quizzes are highly effective when deployed as part of an ABX or lead gen campaign, uncovering insights about leads and their position in the buying group. Gamification features, like readiness, maturity, and health scores, deepen engagement and accelerate outcomes, making Quizzes a powerful tool for driving revenue growth.
You might know a Quiz as a Maturity Assessment, Survey, Self-Assessment, Decision Pathway, Discovery Engine, Health Check, Learning Tool, Product Recommender, Audit Tool, or Micro-Quiz.
Configurators: customize your prospect’s experience
Configurators, often known as Calculators, are powerful, interactive tools that seamlessly integrate into any website, content hub, or landing page, allowing users to engage with your data and narrative in real-time, on their own terms. By showcasing your brand’s unique perspective, they create memorable experiences that differentiate your brand while capturing valuable insights about user preferences and demand trends - even before prospects enter the traditional funnel. This early engagement enables hyper-personalized follow-ups, giving Sales a head start on the competition. Configurators empower the entire revenue team with real-time data, enriching the customer experience for every member of the buying group across their journey - driving differentiation, and accelerating revenue growth.
Common examples of Configurators include ROI Calculators, Proposal Generators, Solution Finders, Optimizers, Tier Estimators, Comparison Tools, Compliance Checkers, Configuration Wizards, and Savings Projectors.
