Splunk wanted to accelerate product adoption and foster a community of engaged users across its Security, Platform, and Observability product suites. Given the commercial opportunity at stake,  it needed an innovative approach to target and re-awaken its low touch, lower annual recurring revenue accounts and those that hadn't interacted with previous Splunk content hubs - 7,000-10,000 accounts in total. 

Agent3 conceptualized and developed an innovative gamification content experience themed around secret agents.

"Mission Possible: Splunk Adoption Challenge" is  a journey designed to inspire users to expand their knowledge base and accelerate product adoption.  It involves users beginning their journey as a rookie ‘Recruit’, before progressing all the way to the highest in-game level: ‘Double O Splunk!’ Users progressed to ‘Double O Splunk’ agent status by cracking ‘case files’ which contain content aligned to key Splunk skills focused on the product suite.

The gamification experience awards points and badges to incentivise and encourage participation in the experience, syncing valuable engagement data in real-time into a campaign dashboard that enabled Splunk to reward its most dedicated ‘agents’ with the opportunity to win sought-after rewards!

By gamifying the experience and offering rewards, Splunk surpassed engagement benchmarks, drove higher levels of interaction with its products and, most importantly, became a supportive partner to its community on its educational and content consumption journey.

The results achieved were outstanding and surpassed all goals and expectations: