Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Agent3 turns 10!

Agent3 turns 10!

Clive Armitage

March 16, 2023

Embracing Equity on International Women’s Day 2023

Blog • Sally Street

Embracing Equity on International Women’s Day 2023

Today, March 8th, International Women’s Day (IWD) will be celebrated globally as a day that recognises the social, economic, cultural...

5 Ways CEOs Can Improve Their Storytelling

Blog • Greg Salmon

5 Ways CEOs Can Improve Their Storytelling

As long as humans have existed, storytelling has been an essential part of communication. It’s how cavemen survived, it’s how the ancient Greeks...

State of lead conversion: 7 ways to accelerate pipeline velocity

Blog • Michael Taylor

State of lead conversion: 7 ways to accelerate pipeline velocity

As we said in our first post in this three-part lead conversion series, nurturing a prospect through a buyer’s journey from an initial...

Chapters of Growth: What got you here is not necessarily what will get you there.

Blog • Paul Mackender

Chapters of Growth: What got you here is not necessarily what will get you there.

In the latest of our ‘Agents of Change’ series, we were joined by Nalina Athyantha, Senior Vice President of Global Enterprise and Field...

CMOs: How not to get fired

Blog • Liam Jacklin

CMOs: How not to get fired

Last week I participated in a roundtable discussion at the Fifth Annual Ascent Conference in NYC, which looked at the CMO of the...

Is embedded finance pushing organisations towards an identity crisis?

Blog

Is embedded finance pushing organisations towards an identity crisis?

As embedded finance becomes an increasingly innate part of modern business strategy, the question we, as positioning experts, need to ask is to what...

The B2B Marketing Global ABM Conference – 5 key takeaways

Blog • Paul Mackender

The B2B Marketing Global ABM Conference – 5 key takeaways

Last week we were proud to be sponsors of the B2B Marketing Global ABM Conference in London. Exhibiting and presenting to the great and the good of...

Visionary CEOs seizing opportunity and engineer greater business value

Blog

Visionary CEOs seizing opportunity and engineer greater business value

Over the past 6 years, we’ve been lucky enough to work with CEOs and business leaders across the B2B tech industry – our specific area of...

5 CMO strategies for marketing in turbulent times

Blog • Clive Armitage

5 CMO strategies for marketing in turbulent times

By anyone’s standards, the last three years have been a challenging time to be in B2B marketing. Just as we start to see the green shoots of...

8 Best Practices For ABM Measurement

Blog • Greg Salmon

8 Best Practices For ABM Measurement

Measurement is what keeps us disciplined and transparent. If we share numbers that are accurate, relevant and holistic, then we optimize our chances...