Our latest thinking from across the Agent3 Group.

Five things I learned about the future of AI at DigiMarCon Midwest which matter to all marketers

A significant amount of time and money can be invested into sophisticated demand generation programs that create awareness and attract potential customers.  But this awareness doesn’t accrue to anything if the follow up process doesn’t receive the same attention.  Nurturing is all about building on the relationships with those potential customers – or leads – and guiding them through the sales funnel. 

Every day, in our professional, as well as personal, lives, we all receive 10s - if not 100s - of messages via social platforms, digital advertising...

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired”...

Scaling any business is hard, but the challenges for those in the B2B publishing industry can seem particularly stark.  ‘Traditional’ digital...

In a world changed by Covid we’ve noticed that one increasing challenge facing marketers is the growing expectation from their business to...

Given our market focus is on delivering global, account-based marketing solutions for some of the world’s largest and most innovative B2B...

We talked to 20 senior B2B practitioners – of demand generation and ABM – and discussed how to best solve the common marketing problems they...

Traditionally there has been a clear distinction between B2B (business to business) and B2C (Business to consumer) audiences, whether working in...

Lead generation is a data-heavy industry, where opt-ins, content and demand meet as one to form a very detailed and delicate data universe. As a...