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Liam Jacklin
June 13, 2024
Blog • Liam Jacklin
A significant amount of time and money can be invested into sophisticated demand generation programs that create awareness and attract potential customers. But this awareness doesn’t accrue to anything if the follow up process doesn’t receive the same attention. Nurturing is all about building on the relationships with those potential customers – or leads – and guiding them through the sales funnel.
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