Our latest thinking from across the Agent3 Group.

What do you do if you need to understand your target audience better, but can’t afford extensive research? In this video, Jonathon Bates, co-founder of Persuasion XP, describes the potential of AI-driven “synthetic humans” in marketing research and explains why The Marketing Research Society concluded that the use of synthetic humans makes for research that is just as valid – or more valid – than human research.

The numbers tell us that engagement with marketing content is down and we know that buying groups are becoming increasingly complex with increasing members and a broader range of job titles. To be heard above the noise, marketers must bring relevance to all buying group members in a way that grabs their attention in the first three seconds, or the opportunity will be gone. In this video, Jonathon Bates, co-founder, Persuasion XP, discusses how to succeed by marketing to personalities, as opposed to job titles. 

Selling to the modern day B2B organization can feel a little like trying to navigate a complex maze, and vendors are often left feeling they took the wrong route and hit the proverbial dead end.  We know the MQL is dead, that the MQA is the route to higher opportunity conversion rate, but how to decode these anonymous ‘accounts’ to ensure you are optimizing your chances?

You've invested in an ABM platform. You have done so because you recognize that the conventional lead-to-Marketing Qualified Lead (MQL) model is too...

Five things I learned about the future of AI at DigiMarCon Midwest which matter to all marketers

A significant amount of time and money can be invested into sophisticated demand generation programs that create awareness and attract potential customers.  But this awareness doesn’t accrue to anything if the follow up process doesn’t receive the same attention.  Nurturing is all about building on the relationships with those potential customers – or leads – and guiding them through the sales funnel. 

Every day, in our professional, as well as personal, lives, we all receive 10s - if not 100s - of messages via social platforms, digital advertising...

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired”...

Scaling any business is hard, but the challenges for those in the B2B publishing industry can seem particularly stark.  ‘Traditional’ digital...

In a world changed by Covid we’ve noticed that one increasing challenge facing marketers is the growing expectation from their business to...