Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

Series

Is your ABM program giving you the business outcomes you expect?

Is your ABM program giving you the business outcomes you expect?

Dan Sands

July 01, 2020

ABM measurement is a challenge to get right. Find out what we’re doing about it.

Blog • Dan Sands

ABM measurement is a challenge to get right. Find out what we’re doing about it.

As a longtime leader in ABM strategy, development, management, and measurement, we’re shining a light on best practice approaches for ABM...

Cracking the measurement challenge – the Holy Grail for ABM-ers

Blog • Dan Sands

Cracking the measurement challenge – the Holy Grail for ABM-ers

Measurement. The necessary evil that ensures marketing is driving the right results and, crucially, ensures marketing gets the budget it wants to...

IP Targeting in lockdown

Blog • Chris Gibbens

IP Targeting in lockdown

Pre-lockdown, working from home was mainly reserved for days when the boiler broke or you needed to let the engineer in to do a reading of your...

Blog • Clive Armitage

Why Brand Purpose needs to be top of mind for ‘The Future CMO’

For any senior marketer looking to understand future trends, the recently published Future CMO supplement from The Times is compelling...

Investing in the future – The Future CMO

Blog • Clive Armitage

Investing in the future – The Future CMO

‘There’s always been a question in our industry about the relevance of marketing in the C-suite so it’s time to think less like a marketer and...

What does the ‘new normal’ for B2B Marketing look like? And is it here to stay?

Blog • Clive Armitage

What does the ‘new normal’ for B2B Marketing look like? And is it here to stay?

Being forced to work from home and to engage with colleagues, customers or prospects from our front rooms, bedrooms or studies, has led to a much...

How to streamline your marketing and sales funnel

Blog

How to streamline your marketing and sales funnel

A funnel: is a tube or pipe that is wide at the top and narrow at the bottom (or my personal favourite description- A funnel: a device in which...

A successful World Kidney Day for MarTech Tracker and PKD Charity UK

Blog

A successful World Kidney Day for MarTech Tracker and PKD Charity UK

On the 12th March on a chilly London day, team MarTech Tracker and team PKD Charity UK embarked on an epic journey. Starting at the MTT HQ in...

oneninefive – Why the change?

Blog

oneninefive – Why the change?

This is a question many of our clients, partners, and friends have asked us. Well I hope that this blog will answer some of those questions and...

ABM in the time of Covid-19

Blog • Bev Burgess

ABM in the time of Covid-19

It’s been 7 weeks since we went into lockdown and we’ve been working closely with our clients to pivot and adjust their ABM strategies to best...