Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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The culture of business transformation

The culture of business transformation

August 13, 2021

Agent3 GroupAgents of Change

Redefining growth in a world of profit and purpose

Video

Redefining growth in a world of profit and purpose

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they...

Agent3 GroupAgents of Change

An introduction to Responsive ABM

Blog • Marianne Marfleet

An introduction to Responsive ABM

At Agent3, we are committed to ‘true’ ABM, ie, accelerating growth with an organization’s most important customers and prospects, helping our...

6 reasons why your MQLs aren’t converting into sales opportunities

Blog • Jamie Hallitt

6 reasons why your MQLs aren’t converting into sales opportunities

Although the exact definition of what constitutes a ‘qualified lead’ for marketing folks differs somewhat between organizations, by and large...

Not all leads are created equal – engaging a lead with the right approach at the right time

Blog • Dan Sands

Not all leads are created equal – engaging a lead with the right approach at the right time

How do you define a lead? Is it an email address of someone who has downloaded an asset from a publisher? Or is it someone that has requested...

Announcing our strategic partnership with Terminus

Blog • Dan Sands

Announcing our strategic partnership with Terminus

Agent3 was built on the premise that modern marketing had to be based on the combination of data, technology and content, to deliver true commercial...

Reflections on B2B Ignite USA

Blog • Clive Armitage

Reflections on B2B Ignite USA

I’ve noticed, in recent months, that many of my blogposts, internal company communications and social shares have included the term ‘a good day...

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

Blog • Liam Jacklin

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of...

You bought all that marketing automation functionality – why aren’t you using it?

Blog • Phil Marshall

You bought all that marketing automation functionality – why aren’t you using it?

The global marketing automation market size was valued at $4.06 billion in 2019 and is expected to reach a whopping $8.42 billion by 2027[1]. ...

4 ways the role of the CMO has changed as a result of the pandemic

Blog • Greg Salmon

4 ways the role of the CMO has changed as a result of the pandemic

If Covid-19 has one legacy for anyone in business, as runs the well-worn narrative, it will be that it accelerated the shift to a digital-first...

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

Blog • Jamie Hallitt

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

There’s a well worn belief in sales and marketing in B2B technology brands that, the more leads you put into the top of the funnel, the more...