Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Account-centric lead generation – the answer to the sales and Marketing alignment conundrum?
Account-centric lead generation – the answer to the sales and Marketing alignment conundrum?

Jamie Hallitt

September 20, 2021

Agent3
Top Tips for Defining Your Digital Activation Strategy

Blog • Liam Jacklin

Top Tips for Defining Your Digital Activation Strategy
In the world of B2C buying we, as consumers, have become accustomed to a relatively intuitive and even sophisticated online buying process. ...
Agent3
‘Business As Unusual’ – How Marketers Can Support Accelerated Growth

Blog • Clive Armitage

‘Business As Unusual’ – How Marketers Can Support Accelerated Growth
I had the great privilege of hosting a not-to-be-missed webinar this week with Cat Dutton, Deputy CMO, Atos, and Matt Preschern, CMO at...
Agent3
What are the factors that enterprises thriving on change most need today

Blog • Mark Wiseman-Smith

What are the factors that enterprises thriving on change most need today
We’ve carried out a quick review of the latest and greatest industry insights from the likes of McKinsey, Accenture, EY and Deloitte to better...
Agent3
What Love Island can teach us about lead nurture

Blog • Phil Marshall

What Love Island can teach us about lead nurture
The UK recently saw the conclusion of the seventh season of the globally popular Love Island series in which contestants – or...
Agent3
5 Ways To Flip Your Demand Generation Efforts From ‘Broad Brush’ To ‘Account-Centric’

Blog • Greg Salmon

5 Ways To Flip Your Demand Generation Efforts From ‘Broad Brush’ To ‘Account-Centric’
While account-based marketing (ABM) and demand generation are seen as vital components of any outbound marketing strategy, an interplay between the...
Agent3
Introducing Agent3’s new ‘Agents of Change’ series

Blog • Paul Mackender

Introducing Agent3’s new ‘Agents of Change’ series
When we created Agent3, we had a very clear objective of helping our customers sell more to their key and named accounts by leveraging the three...
Agent3
It’s a fond farewell to ITSMA, but who will take its place?

Blog • Clive Armitage

It’s a fond farewell to ITSMA, but who will take its place?
Like many in the B2B marketing community, it’s fair to say that I was surprised to see the recent news that ITSMA had been acquired by ABM agency...
Agent3
Wanted: Carpenter to build larger trophy cabinet

Blog • Paul Mackender

Wanted: Carpenter to build larger trophy cabinet
Any dedicated followers of Agent3 on social media, may well have detected an air of euphoria in recent weeks when we announced not one, but two gold...
Agent3
Getting Flexified

Blog • Sally Street

Getting Flexified
Earlier this week we were accredited by Flexa as a company that offers truly flexible working. Flexa surveys both companies and their...
Agent3
The culture of business transformation

Video

The culture of business transformation
Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not...
Agent3 GroupAgents of Change
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