Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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5 Ways To Flip Your Demand Generation Efforts From ‘Broad Brush’ To ‘Account-Centric’

5 Ways To Flip Your Demand Generation Efforts From ‘Broad Brush’ To ‘Account-Centric’

Greg Salmon

August 26, 2021

Introducing Agent3’s new ‘Agents of Change’ series

Blog • Paul Mackender

Introducing Agent3’s new ‘Agents of Change’ series

When we created Agent3, we had a very clear objective of helping our customers sell more to their key and named accounts by leveraging the three...

It’s a fond farewell to ITSMA, but who will take its place?

Blog • Clive Armitage

It’s a fond farewell to ITSMA, but who will take its place?

Like many in the B2B marketing community, it’s fair to say that I was surprised to see the recent news that ITSMA had been acquired by ABM agency...

Wanted: Carpenter to build larger trophy cabinet

Blog • Paul Mackender

Wanted: Carpenter to build larger trophy cabinet

Any dedicated followers of Agent3 on social media, may well have detected an air of euphoria in recent weeks when we announced not one, but two gold...

Getting Flexified

Blog • Sally Street

Getting Flexified

Earlier this week we were accredited by Flexa as a company that offers truly flexible working. Flexa surveys both companies and their...

The culture of business transformation

Video

The culture of business transformation

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not...

Agent3 GroupAgents of Change

Redefining growth in a world of profit and purpose

Video

Redefining growth in a world of profit and purpose

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they...

Agent3 GroupAgents of Change

What Can We Learn in B2B From B2C

Blog

What Can We Learn in B2B From B2C

Traditionally there has been a clear distinction between B2B (business to business) and B2C (Business to consumer) audiences, whether working in...

An introduction to Responsive ABM

Blog • Marianne Marfleet

An introduction to Responsive ABM

At Agent3, we are committed to ‘true’ ABM, ie, accelerating growth with an organization’s most important customers and prospects, helping our...

6 reasons why your MQLs aren’t converting into sales opportunities

Blog • Jamie Hallitt

6 reasons why your MQLs aren’t converting into sales opportunities

Although the exact definition of what constitutes a ‘qualified lead’ for marketing folks differs somewhat between organizations, by and large...

Not all leads are created equal – engaging a lead with the right approach at the right time

Blog • Dan Sands

Not all leads are created equal – engaging a lead with the right approach at the right time

How do you define a lead? Is it an email address of someone who has downloaded an asset from a publisher? Or is it someone that has requested...