Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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The biggest mistake in ABM measurement? Revenue before all else.

The biggest mistake in ABM measurement? Revenue before all else.

Fiona Armstrong

April 28, 2022

We’re Silver Sponsors at Forrester’s B2B Summit Event!

Blog • Paul Mackender

We’re Silver Sponsors at Forrester’s B2B Summit Event!

One of North America’s premier events for B2B marketing and sales, Forrester’s B2B Summit, is fast approaching, and we at Agent3 are...

Beyond email – top 3 underused modules of marketing automation.

Blog • Phil Marshall

Beyond email – top 3 underused modules of marketing automation.

We recently completed a three-part series on creating a nurture that fills your pipeline in which we covered, among other things, the benefits of...

CEO: The case for the Compassionate Executive Officer

Blog • Clive Armitage

CEO: The case for the Compassionate Executive Officer

As we interview business leaders in the B2B space to discuss sustainable success in a changing world, Agent3 CEO, Clive Armitage, sat down with...

Starting with Why: Situating Measurement in the Business Context

Blog

Starting with Why: Situating Measurement in the Business Context

Last week we shared three tips and tricks for building an ABM measurement blueprint, now it’s time to get into the details and break down how...

4 steps that can boost your workplace performance

Video

4 steps that can boost your workplace performance

In this episode, Agent3 CEO, Clive Armitage, is joined by Chartered Psychologist, Dr Rob Archer, to discuss the future of workplace psychology. Rob...

Agent3 GroupAgents of Change

The CMO’s journey: what’s changed in the marketing landscape?

Video

The CMO’s journey: what’s changed in the marketing landscape?

Join Agent3’s CEO, Clive Armitage, and former CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing...

Agent3 GroupAgents of Change

ABM Measurement: Three steps for building a blueprint shared at the B2BMX event

Blog • Fiona Armstrong

ABM Measurement: Three steps for building a blueprint shared at the B2BMX event

The Agent3 team is back from B2BMX in Scottsdale, Arizona, and what an incredible event we’ve had! We had a lot of great, engaging...

The problem with guys

Blog • Liam Jacklin

The problem with guys

A couple of years back a colleague of mine was introducing the team on a call with a new client. My colleague referred to the collective as “the...

How do you truly embrace the notion of customer centricity?

Video

How do you truly embrace the notion of customer centricity?

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.“People will continue...

Agent3 GroupAgents of Change

5 reasons why you should work with external consultants on your RevTech / Martech strategy

Blog • Liam Jacklin

5 reasons why you should work with external consultants on your RevTech / Martech strategy

“Work with external consultants!” says external consultant. Hmmm, not exactly an impartial point of view! Of course we’re going to...