Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Sales and Marketing alignment: Are we there yet?

Sales and Marketing alignment: Are we there yet?

Paul Mackender

May 03, 2019

Bridging the gap between Agent3 and the next generation of marketers

Blog • Marianne Marfleet

Bridging the gap between Agent3 and the next generation of marketers

For the first time last week we opened our office doors to a group of year 10 students from the Forest Gate Community School to introduce...

The story of data: use it to win

Blog • Dan Sands

The story of data: use it to win

You have one story. You tell it to kids differently to how you tell it to your colleagues. And you tell it differently to your family too. Why is...

How to build an award winning ABM team

Blog • Paul Mackender

How to build an award winning ABM team

Watch the video below to discover Cat's views on a variety of topics, including: The drivers of ABM success The role of insight in ABM Sales and...

March Madness and ABM: How Data Can Make Your Account Selection a Slam Dunk

Blog • Olivia Stangvik

March Madness and ABM: How Data Can Make Your Account Selection a Slam Dunk

Staying on top of your target accounts will help you avoid wasting time and money on prospects that are no longer likely opportunities and...

Invest in people to make your MarTech investment a success

Blog • Phil Marshall

Invest in people to make your MarTech investment a success

It’s short-sighted to think that investing a large chunk of cash in a platform, without planning for what happens after it’s rolled out, will...

Bridging the gap: Our mission to inspire local school children to think about a career in marketing

Blog • Clive Armitage

Bridging the gap: Our mission to inspire local school children to think about a career in marketing

Our simple objective? To help inspire some of London's schoolkids to think about building a career in a sector which they may not have considered...

It’s time for honesty about true ABM; why it’s not just better demand gen!

Blog • Peter Lundie

It’s time for honesty about true ABM; why it’s not just better demand gen!

The appetite for ABM shows no sign of diminishing, which is highly exciting to anybody selling into the market! But for those that are trying...

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

Blog • Victor Adefuye

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

To construct your ideal customer profile you need to analyze your existing accounts. Look at your best accounts and understand their similarities;...

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Blog • Clive Armitage

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Here’s a big admission for you; I’m not sure how to describe the company I am CEO of. Whoah, I hear you say, how can you not know what...

What makes a great ABMer?

Blog • Liam Jacklin

What makes a great ABMer?

Insight not instinct. Great ABM happens when the data, insight and analytics flowing into an organisation about its interaction with target accounts...