Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

Series

Bringing clarity to our brand and the value we deliver to our clients.

Paul Mackender

September 10, 2020

Win more business post-Covid with refocused positioning.

Blog • Mark Wiseman-Smith

Win more business post-Covid with refocused positioning.

Tuning and returning the positioning and messaging post-Covid is the No:1 strategy for 67% of B2B sales and marketing leaders, according to Bains...

SoSell reaches shortlist at Digital Impact Awards!

Blog • David Salmon

SoSell reaches shortlist at Digital Impact Awards!

Ten years ago, the B2B sales environment was unrecognisable from the one within which sales representatives operate today. Closing deals was...

Up close and personal with key accounts: announcing our global partnership with Folloze

Blog • Steve O'Neil

Up close and personal with key accounts: announcing our global partnership with Folloze

Here at Agent3, we believe ABM is about treating an account as a market of one. Adopting this approach enables you to take a step back and...

From NYC to Sydney; my journey as an ABMer in 2020!

Blog • Lily McElhone

From NYC to Sydney; my journey as an ABMer in 2020!

The Covid-19 global pandemic has negatively impacted the world in myriad ways, but search among the bad news that has become so depressingly...

ABM strategy – Should you always do something new?

Blog • Liam Jacklin

ABM strategy – Should you always do something new?

Just about everyone loves new stuff. In our personal lives we enjoy receiving an unexpected gift or opening the door to the delivery driver dropping...

Atos, BMC and Cloudera announced as finalists for the 2020 ITSMA Marketing Excellence Awards

Blog • Paul Mackender

Atos, BMC and Cloudera announced as finalists for the 2020 ITSMA Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, on 6th August announced the finalists in its 23rd Annual Marketing...

How to prove you have reached the people who count

Blog • Bev Burgess

How to prove you have reached the people who count

David Ogilvy said “Don’t count the people you reach; reach the people that count.” This is one of my favourite marketing quotes, and one...

[Guest Blog] Don’t settle for survive – how to thrive post Covid. By Stephen Kelly, Chair of Tech Nation

Blog • Stephen Kelly

[Guest Blog] Don’t settle for survive – how to thrive post Covid. By Stephen Kelly, Chair of Tech Nation

The impact of the Covid-19 crisis has reverberated around the world; for people, for governments and for businesses. But as we start to emerge...

How ABM-ers can measure ABM successfully

Blog • Dan Sands

How ABM-ers can measure ABM successfully

So we know ABM works, but we also know from previous posts in this series, that proving this fact, is challenging. We don’t claim to have all...

Measurement is hard!

Blog • Dan Sands

Measurement is hard!

Here at Agent3, we specialise in delivering end-to-end ABM programs for some of the world’s largest B2B brands. We help our customers build...